Weber– American covered Grilling Master forays into North India!
Launches its first flagship store in Delhi and first Grill Academy in India
New Delhi, 27th July, 2016: Weber India, a 100% subsidiary of Weber Stephen Products LLC, expands its footprint with the opening of its flagship store on MG Road, New Delhi and exclusive experiential zone ‘Grill Academy’ in the same premise. The premier grilling products manufacturer major has introduced its extensive range of Grilling products for B2B and B2C customers, including the signature charcoal grills and gas grills along with grilling accessories.
Going forward with its essence, “Don’t just grill, let’s Weber”- Weber is here to add a new dimension to the culinary experience. At the launch event, two star chefs demonstrated scrumptious fusion of local gourmet with a twist of American grilling culture, and showcased Weber’s unique method of cooking – “covered grilling” to the eminent guests. The versatile and unique characteristics makes the weber experience and provides delicious results – of cooking on aWeber second to none.
On this occasion, Mr. Manish Khandelwal, Managing Director, Weber-Stephen Barbecue Products India Private Limited said, “Weber is loved world over for its closed-lid grilling products and experience. Expansion to North India is a logical step as it has favourable climatic conditions and preference for grilled food. Also, with changing preferences of millennials who equate personal time and freedom with luxury, we are sure that our customers will love us and will only do Weber!”
Weber’s vision is to change the way of grilling with the ultimate barbecue experience – done the Weber way. It brings together communities and allows users to spend quality time with friends and family. With the invention of the covered-lid grill, Weber has made possible a healthy way of cooking that creates mouth- watering food that can inspire and be enjoyed and shared by everyone.
The soul of Weber lays in its unparalleled quality, grilling performance, ease of use, generous warranty and customer-centric service that millions of happy customers enjoy around the world. Weber reaches out to top 10 cities including Metro and mini metros through stores and authorized retail dealer partners in Delhi NCR, Chandigarh, Ludhiana, Mumbai, Pune, Ahmedabad, Bangalore, Hyderabad, Chennai and Kochi. Weber products are also available through online stores to ensure its availability to grill lovers across the country.
Weber – A pioneer to BBQ Version 2.0
Different from other grills, Weber is bringing a brand new concept of “closed-lid grilling” to India. With a Weber barbecue, you can grill, bake and roast and smoke, whether it is paneer tikkas or thin-crust pizzas or desserts, all could be easily managed on Weber. By cooking seemingly impossible dishes, Weber fires up infinite cooking possibilities.
Born from a buoy in 1952, Weber initiated its story by developing “covered grilling”, which changed our earlier concept of Barbecue and sparked a backyard revolution in American history. After a thriving growth of six decades, Weber has become a world-leading manufacturer of high-end grills. Dedicated to develop innovative Barbecue experience, Webe rhas been providing unique cooking methods to every consumer with its creations.
Weber’s Charcoal and Gas grills are two categories available in India, including fashionable Q-series, charcoal series, gas grill series, which are designed to satisfy various demands for Barbecue in park, lawn, small balcony or even for camping purposes. In addition, Weber also provides different functional accessories from basic to professional level, which add more fun to our “covered grilling” experience.
My Weber Experience-
On 10th August I joined a few food bloggers learning how to use Weber grills. I thought it would be a very difficult task but however it wasn’t , using weber grills is really easy and if a messy cook like me can make lip smacking pizza’s in it, so can you.
So I made 4 dishes here, Grilled Chicken, Paneer Tikka, Pizza’s and banana cake.
This was the first time I ever touched raw chicken pieces , the chicken to my surprise turned out to be really nice and juicy and very well spiced.
Paneer Tikka, first marinated with spices and curd, tasted great after marination.
Pizza- It was a bit tough to make a round pizza, however I managed to pull it of quite well. Loaded it with lots of tomato toppings, veggies and cheese. It tasted great.
What I realized working here was, that weber grills are really useful and very easy to operate. You can use it for your lawn parties, outdoor family get together’s and what not. Say Bye Bye to your angeethi which is dangerous and quite difficult to light up.
Zingy Zest 